Massage health care equipment fitness equipment market is facing a surge in re-shuffle

At the recent body of Bo at the end of 2011, hundreds of exhibitors massage equipment, health rehabilitation collective appearance, dazzle the audience, more importantly, many well-known fitness brand in the show have introduced massage class new products, trying to seize market opportunities. The enthusiasm of exhibitors reflects the treadmill after several years of "mad rush", the market has formed a competitive situation anxious, fitness equipment industry in China needs a new strong category as a fulcrum to support the industry's future development.

Data indicate that the current international market massage products sales volume reached more than 100 million, and this figure is an annual growth rate of 30% increase in the next two to three years will achieve blowout. Faced with such a blue ocean, this is already a profit of 4% -5% of the fitness equipment manufacturers in the fierce market competition in the markets involved is not surprising that massage equipment.

However, the scale of instantaneous expansion of the industry, problems will follow, many enterprises in the sales of massage equipment only emphasizes products, performance and price differences, while ignoring the product quality, after sales and other related issues, how to win in fierce competition , companies have to find their killer. "Break the previous form of massage chair products terminals, and create a unique style of business model and create the experience of five-star club-style terminal." Shu has to enter the Chinese market, targeting massage chair experience on the terminal. Is also based on the concept of rehabilitation leading the French put the name of the target groups LPG prices are locked in professional athletes, and this year the body launched a value of Bo at the core of strength training on the millions of devices. No doubt, this has to do a well-known cosmetic fortune to the future development of enterprises are looking to invest in sport, fitness and wellness market took a fancy to the great prospects.

Although the market segments for fitness brand first occupation of massage rehabilitation market has brought advantages, but the domestic market, how can massage equipment, how much room for development enterprises, businesses have also shown a more cautious approach, "BH fitness market in the U.S. , the household equipment accounted for more than 90%, while only 5% of massage equipment. Although massage equipment market has brought us many opportunities, but we fancy home fitness equipment in China, the prospects for the next 5 years will be China the rapid development of home fitness products 5-year compound growth rate may reach 40% or more, China will become the largest U.S. and European markets after the home fitness equipment market. "In this regard, the Group's chairman TRANSACTIONS good family also said that the future fitness industry foothold in the community, as people change the concept of fitness, there will be more people to go indoors to outdoors.

Thus, whether we can replace the massage equipment treadmill fitness equipment suppliers to become competitive products, but also market test.